The objective of this project was to design a visually coherent icon series that encapsulates the fundamental principles of Evisort's business, enhances key messaging for the Evisort brand, and supports the marketing, product marketing, and GTM teams in sales enablement efforts. These icons were crafted to serve as powerful visual aids that communicate the core values and offerings of the company in a clear and compelling manner, while also providing a consistent aesthetic across all marketing materials. In addition, they were intended to serve as a versatile tool that can be utilized in a variety of contexts, from digital campaigns to sales presentations, to help Evisort effectively communicate its value proposition and differentiate itself in the market.