The Evisort rebrand project was a concerted effort by multiple teams within the company, marking a milestone in its evolution towards the next generation of contract intelligence. Ensuring seamless leadership and stakeholder alignment throughout the project's progression was critical.
I spearheaded the visual design and design systems initiative on the product org to translate the new brand system delivered by Moving Brands into a coherent product visual language.
I considered user flow, brand representation, and accessibility requirements when exploring design options for the sign in experience. the goal was to create a seamless and user-friendly experience that effectively communicates the brand and ensures accessibility for all users. To achieve this, I exploreed a range of design options, including layout, typography, and color choices, and tested different solutions to determine the optimal sign in page experience.
Design options and exploration for the main navigation.
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