Client.

Coldwell Banker

Deliverables.

Illustration

About the project.

Was tasked to create a series of illustrations to help the introduce the products service offerings to the primary users. This effort was part of a large scale product goal to redesign the entire product user interface, and align the core components to the global design system which was still in it’s infancy.

Initial Sketches.

Rough drafts and ideation to establish and get a feel of the overall composition.

Initial-Sketches
Extended Icon Grid.

I created a base 96×96 px base icon grid that can be scaled easily in 2×2 or 3×2 units with our esstablised scale. The reason for this was this set of illustrations would not scale below 128px.

Icon-Grid
Primitives.

The grid units made it easier to work out how the basic primitives should fit and align on the grid the scales applied were 1, 4, 8, 12…. and in some cases adjusting via the ancient glorious “time-tested” eyeballing method for visual balance.

Primitives-01
Primitives-02
Colour.

Made full use of the product colour palette, added an extended palette which was made up of shades and tints from the original palette.
 

Color
Final Illustration.

Combining our scale, grid, primitives, colour and some embellishments. The final versions were adjusted to work on light and dark mode. This entire illustration was started and completed in the Figma App.

Video-Slideshow
Website
TV-Video
Social-Media-Banner
The-Update
Social-Web-Advertising-Powered-by-Boost
Professional-Video
Multi-Page-Brochure
Professional-Photography
Mailer
Just-Sold-Postcard
Just-Listed-Post-Card
Flyer
Email-Flyer
Copywriting-Assistance
CB2GO
American-Home-Shield
Client-Report
CB-Mobile
Brochure
Advertising
Connect.
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